Brand Development

What made you choose that one brand of toothpaste over the other? Was it the ingredients? Or perhaps it was the fine print at the bottom? Im sure that wasn’t? That’s no shoket! It was the way the product looked, felt, and related to your lifestyle. I’t may sound frivolous putting that much thought into buying a regular tube of toothpaste but you’d be surprised at the extent of subconscious evaluation that people utilize in their everyday spending.

From $1 purchases to finance commitments prolonged over multiple years, brand identity is the ultimate deciding factor between whether consumers will take a chance on your product/service or another company’s. Typography, color pallets, slogans, and company voice are all vital aspects in establishing a company’s unique presence. Here at Smith N. Marketing, it's our job to translate your company values into a suitable appearance that both looks and feels just right. Let us assist your company in attracting the attention of potential consumers who can connect and resonate with your product. We'll be sure to craft an unforgettable experience that leaves them confident in their decision to choose your product. First impressions are everything, allow us to help your brand create a lasting one.